Seattle Demographics

Encore Media Group achieves over 3 million viewer impressions per year. See who will be looking at your message:

Seattle Snapshot

Seattle pop: 612,000
King County pop: 1,884,200
Median Income: $85,600
4-year college or higher: 56%

Arts Programs in Print

Circulation: 10,000-100,000 per program; average 157,000 per month
Published:100 times per year

Age (Audiences are growing - so are the age groups)

	Under 25					1%
	26-39					19%
	40-55					41%
	56-70					28%
	70+						11%

Gender (Key decision maker in household)

	Female					60%
	Male						40%

Education

	4-year college+			59%
	Post-graduate				23%

Household Income (56% higher than Seattle avg.)

	$50-$99,000				32%
	$100-$149,000				25%
	$150-$199,000				13%
	$200,000+				18%

Home Ownership

	Home owner				98%
	Vacation home owner		19%

Professional Occupation

	Executive leader			55%
	Manager                 			19%
	Self employed				2%
	Retired					13%
	Homemaker				7%

Lifestyle Quick Tips (arts buyers support the economy)

	Travel 2-5 times in past 5 years
		Business				30%
		Pleasure				83%
	Art & Antiques Purchase 	52%
	Dining Out (dinner)
		9 times/month			11%
		4-8 times/month		53%
	Electronics Purchase		42%
	Avid Reader				93%
	Sporting Events			55%
	Health/Fitness/Spa			42%

Seattle Information Source: 2011 Mayor’s Report: Seattle Datasheet

Arts attendee data is based on transactional information of the overall arts community as well as survey data. We can tailor the statistical data of the audiences in our consumer base with your desired target reach.