Seattle Demographics

Encore Media Group achieves over 3 million viewer impressions per year. See who will be looking at your message:

Seattle Snapshot

Seattle pop: 620,000
King County pop: 1,916,441
Income: $85,600
4-year college or higher: 56%

Arts Programs in Print
Circulation: 10,000-100,000 per program; average 157,000 per month
Published:100 times per year

Age

Under 25 2%
25-34 8%
35-44 16%
45-54 24%
55-64 28%
65+ 22%
Average Age: 52

Gender

Female 69%
Male 31%

Education

4-year college+ 88%
Post-graduate 45%

Household Income

$50-$99,000 32%
$100-$149,000 25%
$150-$199,000 13%
$200,000+ 18%

Home Ownership

Home owner 78%
Vacation home owner 19%

Professional Occupation

Executive leader 27%
Manager 18%
Technical, Administrative 26%

Lifestyle Quick Tips

Travel 2-5 times in past 5 years
Business 30%
Pleasure 83%
Art & Antiques Purchase 52%
Dining Out (dinner)
9 times/month 11%
4-8 times/month 53%
Electronics Purchase 42%
Avid Reader 93%
Sporting Events 55%
Health/Fitness/Spa 42%

Seattle Information Source: 2011 Mayor’s Report: Seattle Datasheet

Arts attendee data is based on transactional information of the overall arts community as well as survey data. We can tailor the statistical data of the audiences in our consumer base with your desired target reach.