San Francisco Demographics

Encore Media Group achieves over 3 million viewer impressions per year. See who will be looking at your message:

San Francisco Snapshot

San Francisco pop: 805,235
Bay Area pop: 7.1 million
Median Income: $104,478
4-year college or higher: 41%

Arts Programs in Print

Circulation: 10,000-55,000 per program; average 99,500 per month
Published:55 times per year

Age (Audiences are growing - so are the age groups)

	Under 25					1%
	25-34					7%
	35-44					12%
	45-54					21%
	55-64					28%
	65+						30%

Gender (Key decision maker in household)

	Female					59%
	Male						41%

Education

	4-year college+			77%

Household Income (56% higher than Seattle avg.)

	$50-$99,000				27%
	$100-$149,000				25%
	$150-$199,000				15%
	$200,000+				24%

Home Ownership

	Home owner				92%
	Vacation home owner		20%

Professional Occupation

	President / CEO / Owner	55%
	Manager / Supervisor              19%
	Technical / Administrative	21%

Lifestyle Quick Tips (arts buyers support the economy)

	Travel 2-5 times in past 5 years
		Business				34%
		Pleasure				82%
	Art & Antiques Purchase 	50%
	Dining Out (dinner)
		9 times/month			12%
		4-8 times/month		63%
	Electronics Purchase		47%
	Avid Reader				94%
	Sporting Events			64%
	Health/Fitness/Spa			39%

Bay Area Information Source: 2010 U.S. Census Bureau.
Arts patron data: 2008 GMA Research.

We can tailor the statistical data of the audiences in our consumer base with your desired target reach.