San Francisco Demographics

Encore Media Group achieves over 1 million viewer impressions per year in the San Francisco Bay Area marketplace. See who will be looking at your message:

San Francisco Snapshot

San Francisco pop: 805,235
Bay Area pop: 7.1 million
Median Income: $104,478
4-year college or higher: 41%

Arts Programs in Print
Circulation: 10,000-55,000 per program; average 99,500 per month
Published:55 times per year

Age

Under 25 1%
25-34 7%
35-44 12%
45-54 21%
55-64 28%
65+ 30%
Average Age: 54

Gender

Female 59%
Male 41%

Education

4-year college+ 77%
Post-graduate 54%

Household Income

$50-$99,000 27%
$100-$149,000 25%
$150-$199,000 15%
$200,000+ 24%

Home Ownership

Home owner 92%
Vacation home owner 20%

Professional Occupation

President / CEO / Owner 30%
Manager / Supervisor 20%
Technical / Administrative 21%

Lifestyle Quick Tips

Travel 2-5 times in past 5 years
Business 34%
Pleasure 82%
Art & Antiques Purchase 50%
Dining Out (dinner)
9 times/month 12%
4-8 times/month 63%
Electronics Purchase 47%
Avid Reader 94%
Sporting Events 64%
Health/Fitness/Spa 39%

Bay Area Information Source: 2010 U.S. Census Bureau.
Arts patron data: 2008 GMA Research.

We can tailor the statistical data of the audiences in our consumer base with your desired target reach.