The results are in for the most comprehensive study ever done on one of the most powerful groups of consumers in the region - performing arts audiences. The Seattle Readership Profile demonstrates again why, with 195,000 readers a month, Encore Arts Programs delivers the right audience for you. With a shared passion for and support of the performing arts, Encore readers have a unique appreciation of finer things and the spending power to invest in quality lifestyles.
Here are some of the highlights:
Average portfolio value
$1,250,000
Average income
$156,000
Active investors
72%
Average Age
52
Female
69%
Male
31%
Married or partnered
68%
Home ownership
78%
Home value
$800,000
Dining out for dinner per month
45% go out four
times or more
Dining out when attending performances
23% always/65% usually
Travel in past year (3 trips or more)
61% domestic/9% international
Performances attended yearly
46% go eleven
times or more
Collect Encore programs for souvenirs
43%
Refer back to program at home
68%
Read and refer to advertising in Encore
88%
Patronizing advertisers in Encore more likely
39%
Encore enhances the performance experience
96%
Contact us to receive a copy of the Seattle Readership Profile for Encore Arts Programs and see why patrons of the performing arts will make your best customers.
