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seattle reader profile
The results are in for the most comprehensive study ever done on one of the most powerful groups of consumers in the region - performing arts audiences. The Seattle Readership Profile demonstrates again why, with 195,000 readers a month, Encore Arts Programs delivers the right audience for you. With a shared passion for and support of the performing arts, Encore readers have a unique appreciation of finer things and the spending power to invest in quality lifestyles.
Here are some of the highlights:
Average net worth
(excluding primary real estate) |
$610,000
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| Average income |
$113,500
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| Active investors |
72%
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| Average Age |
44
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| Female |
60%
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| Male |
40%
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| Married or partnered |
66%
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| Home ownership |
70%
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| Home value |
455,000
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| Dine out |
9 times per month
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| Dining out when attending performances |
30% always/74% usually
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| Automobile ownership |
57% own 2 or more
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| Average performances attended yearly |
9
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| Average time reading Encore program |
70 minutes
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| Refer back to program at home |
82%
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| Read and refer to advertising in Encore |
94%
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| Patronizing advertisers in Encore more likely |
56%
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| Encore enhances the performance experience |
97%
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Contact us to receive a copy of the Seattle Readership Profile for Encore Arts Programs and see why patrons of the performing arts will make your best customers.
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