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san francisco bay area reader profile
The results are in for the most comprehensive study ever done on one of the most powerful groups of consumers in the region — the performing arts audience. Encore Arts Programs' San Francisco Bay Area Readership Profile demonstrates again why Encore's audience is the audience for you. They have the spending power, the ability to invest in quality, the unique appreciation of the finer things, and share passion and support for the performing arts.
Here are some of the highlights:
| Postgraduate degree |
59% |
| Four-year college degree |
32% |
| Average net worth |
$1,156,460 |
| Average income |
$186,030 |
| Active investors |
75% |
| Home ownership |
50% |
| Home value |
$925,500 |
| Average Age |
47 |
| Female |
65% |
| Male |
35% |
| Married or partnered |
59% |
| Dining out |
11 times per month |
| Dining out when attending performances |
32% always/67% usually |
| Automobile ownership |
43% own 2 or more |
| Average performances attended yearly |
11 |
| Average annual charitable giving |
$1950 |
| Average time reading Encore program |
72 minutes |
| Refer back to program at home |
89% |
| Read and refer to advertising in Encore |
90% |
| Patronizing advertisers in Encore more likely |
50%
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| Encore enhances the performance experience |
99% |
Contact us to receive your complimentary copy of Encore's San Francisco Readership Profile and see why patrons of the performing arts are your customers.
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