Arts Patrons: Power and Diversity

A vibrant cultural landscape contributes significantly to the quality of life and economic vitality of a region. The performing arts play a vital role in that contribution. Thriving and respected arts organizations improve the livability of a city and help increase the understanding of other cultures, thoughts, ideas, passions, and artistic viewpoints to a wide variety of people.

Performing arts create a source of community pride.

Audiences
Performing arts audiences are as large and diverse as the cities from which they come. Comparable in size to sporting event and movie spectators, performing arts audiences are sophisticated consumers from all parts of society. Many make contributions above the cost of tickets and feel they have a personal stake in an arts organization's success.

From community leaders and corporate decision-makers, to families and individuals, they share a passion for the performing arts.

Investments
Venues for the performing arts, and the performances they showcase, are centers of civic and cultural pride in Seattle and San Francisco. Over the past 10 years, individuals and corporations around the Puget Sound and Bay Area have devoted well over one-billion dollars into the building and remodeling of new and classic facilities.

These investments are testament to the impact performing arts have on the quality of life and economic vitality of both Seattle and San Francisco.

Environment
Encore Arts Programs provide the perfect environment for showcasing a message to powerful and diverse audiences. Arts patrons enjoy a break from their busy lives while attending a performance. An eager and captive group, they read each program thoroughly.

While focused on these valued publications, these normally hard-to-reach consumers see and appreciate the companies and businesses that support the organizations they support themselves.

Businesses and brands use Encore Arts Programs to establish and maintain strong association with its readers, the patrons of the arts, when they are most receptive to marketing messages.

Encore Arts Programs continue to influence and inform long after the final curtain.