Ad Specifications

Ad Formatting

Preferred format: PDF file (prepress optimized, CMYK, fonts embedded). If a PDF file is inconsistent with Encore’s ad specifications, the ad will be returned to the advertiser for modification, or run as submitted. Alternate ad formats: InDesign, Illustrator, Photoshop. Should a submitted file require modification to meet these ad specifications, the advertiser will be notified that it may be subject to production charges.

Fonts: Encore cannot accept PC fonts. Suggestion: If an ad requires several fonts, or a PC font, the ad should be created in a vector-based program such as illustrator, with fonts converted to outlines.

Unacceptable formats: PDFs created using PDF Writer, Publisher, Corel, Word, Excel or PowerPoint.

Modifications to ads: Should a submitted file require modification to meet Encore’s ad specifications, the advertiser will be notified that the ad may be subject to production charges. Encore reserves the right to substitute fonts.

2-page spread ads*: Please submit a 2-page spread ad as two individual pages, rather than one single page. Content in a 2-page spread ad should be kept away from the gutter. Text, logos, or images that cross the gutter (center of the program) may be misaligned during printing and binding. Encore cannot guarantee perfect alignment if these elements cross the gutter.

Deadlines

Ad materials are due one week after the space closing date of each publication. Your Account Executive will provide the appropriate deadlines for your customized schedule.

Proofs

If you have any concerns about color fidelity with your ad, we recommend that you submit a contract quality digital color proof.

Ad Production Services

Encore provides layout, typesetting, scanning and prepress services. Costs vary according to the type of work required. Production costs are non-commissionable. For more information, please contact your Account Executive.

Custom Publications

Our custom publications may offer different print or ad specifications from those outlined on this page. Find these individual publication specs on our Advertising Opportunities page.

Standard Ads

Ads may be submitted in the following sizes:

Digest Ads

Ads may be submitted in PDF or alternate formats in the following sizes:

Ad Formatting

Preferred format: PNG, GIF, JPG or zipped HTML package. If a graphic file is inconsistent with Encore’s ad specifications, the ad will be returned to the advertiser for modification, or run as submitted.

Unacceptable formats: TIFF, EPS, PDF.

Modifications to ads: Should a submitted file require modification to meet Encore’s ad specifications, the advertiser will be notified that the ad may be subject to production charges.

Deadlines

Ad materials are due one week after the space closing date of each publication. Your Account Executive will provide the appropriate deadlines for your customized schedule.

Ad Production Services

Encore provides layout, typesetting, scanning and prepress services. Costs vary according to the type of work required. Production costs are non-commissionable. For more information, please contact your Account Executive.

Standard Display

Ads may be submitted in the following sizes:

Encore+ Display

Spotlight Display