Print Ad Specifications

Share with your graphic designer or art director to achieve the best results possible for your ad.

Ad Formatting

Preferred format: PDF file (prepress optimized, CMYK, fonts embedded). If a PDF file is inconsistent with Encore’s ad specifications, the ad will be returned to the advertiser for modification, or run as submitted. Alternate ad formats: InDesign, Illustrator, Photoshop. Should a submitted file require modification to meet these ad specifications, the advertiser will be notified that it may be subject to production charges.

Fonts: Encore cannot accept PC fonts. Suggestion: If an ad requires several fonts, or a PC font, the ad should be crated in a vector-based program such as illustrator, with fonts converted to outlines.

Unacceptable formats: PDFs created using PDF Writer, Publisher, Corel, Word, Excel or PowerPoint.

Modifications to ads: Should a submitted file require modification to meet Encore’s ad specifications, the advertiser will be notified that the ad may be subject to production charges. Encore reserves the right to substitute fonts.

Deadlines

Ad materials are due one week after the space closing date of each publication. Your Account Executive will provide the appropriate deadlines for your customized schedule.

Proofs

If you have any concerns about color fidelity with your ad, we recommend that you submit a contract quality digital color proof.

Ad Production Services

Encore provides layout, typesetting, scanning and prepress services. Costs vary according to the type of work required. Production costs are non-commissionable. For more information, please contact your Account Executive.

Standard Ads

Ads may be submitted in the following sizes:

Measured in Inches, W x H
2-page spread bleed*15.75 x 9.875
2-page spread*17 x 11.125
Full page bleed8.625 x 11.125
Full page7.375 x 9.875
2/3 vertical4.75 x 9.875
1/2 vertical4.75 x 7.375
1/3 vertical2.25 x 9.875
1/3 square4.75 x 4.875
1/6 vertical2.25 x 4.875
1/6 horizontal4.75 x 2.375
1/12 square2.25 x 2.375

*Please submit a 2-page spread ad as two individual pages, rather than one single page. Content in a 2-page spread ad should be kept away from the gutter. Text, logos, or images that cross the gutter (center of the program) may be misaligned during printing and binding. Encore cannot guarantee perfect alignment if these elements cross the gutter.

Page & Print Specs
Three Columns2.25 (column) / 0.333 (gutter)
Page Size8.375 x 10.875
Bleed Size8.625 x 11.125
Live Area7.375 x 9.875
PrintingHeatset web offset
Color4-color process (CMYK)
ResolutionPhotos 300 dpi, line art 1200 dpi
Standard Full Page
Standard 2/3v 1/12
Standard 1/6h 1/2v 1/3v
Standard 1/3s 1/6v

Digest Ads

Ads may be submitted in PDF or alternate formats in the following sizes:

Measured in Inches, W x H
Full page bleed5.625 x 8.625
Full page5.375 x 8.375
1/2 horizontal4.625 x 3.6875
1/2 vertical2.1875 x 7.5
1/4 vertical2.1875 x 3.6875
Page & Print Specifications
Two Columns2.0625 (column) / 0.25 (gutter)
Page Size5.375 x 8.375
Bleed Size5.625 x 8.625
Live Area4.375 x 7.375
PrintingHeatset web offset
Color4-color process (CMYK)
ResolutionPhotos 300 dpi, line art 1200 dpi
Standard Full Page
Digest 1/2h
Digest 1/4v 1/2v

Digital Ad Specifications

Share with your graphic designer or art director to achieve the best results possible for your ad.

Ad Formatting

Preferred format: PNG, GIF, JPG or zipped HTML package. If a graphic file is inconsistent with Encore’s ad specifications, the ad will be returned to the advertiser for modification, or run as submitted.

Unacceptable formats: TIFF, EPS, PDF.

Modifications to ads: Should a submitted file require modification to meet Encore’s ad specifications, the advertiser will be notified that the ad may be subject to production charges.

Deadlines

Ad materials are due one week after the space closing date of each publication. Your Account Executive will provide the appropriate deadlines for your customized schedule.

Ad Production Services

Encore provides layout, typesetting, scanning and prepress services. Costs vary according to the type of work required. Production costs are non-commissionable. For more information, please contact your Account Executive.

Digital Sizes

Measured in Pixels, W x H
Banner950 x 150
Half Page300 x 600
Medium Rectangle300 x 250
Leaderboard728 x 90
Mobile Leaderboard320 x 50
Digital Specifications
Color950 x 150
Resolution72 dpi
Digital Sizes